Wednesday, November 27, 2019
Analytical Paper
Analytical Paper APN is a diversified media company that engages in activities such as newspaper publishing, radio broadcasting, and outdoor advertising. The company is headquartered in Sydney, Australia.For fiscal 2004, APN generated revenues of AU$1.3 billion ($979.0 million), a 12.2% increase over the previous year's revenues of AU$1.1 billion ($872.2 million). The company reported a net profit of AU$128.3million ($97.9 million) in 2004, representing a 24% increase over 2003's net profit of AU$103.5 million ($79.0 million).Business DescriptionAPN is a diversified media company. It operates in three segments: publishing, radio, and outdoor advertising.The company publishes around 24 daily and over 90 non-daily newspapers throughout Australia and New Zealand. In Australia, it serves the regions of Queensland and northern New South Wales. In New Zealand, APN operates the New Zealand Herald, which has a daily readership of 603,000 people aged over 15, as well as a number of regional and community news papers and mass-market magazines.English: Anika Moa in Invercargill,NZ - 19 March 2...APN also operates printing businesses, as well as a security plastics company.APN's radio broadcasting activities consist of investments in around 12 metropolitan radio stations in Australia and 105 radio stations in New Zealand. It manages a joint venture, the Australian Radio Network (ARN), with Clear Channel Communications, a radio broadcaster in the US.APN operates outdoor advertising categories such as posters, street furniture, transit, and supersites. It also runs outdoor businesses in New Zealand, Hong Kong, Malaysia, and Indonesia. The company's major outdoor businesses include Transit, Supersites, Rainbow, Kurnia, and Street Furniture.AnalysisAPN has links back to the pioneer newspaper families that brought a free press to the developing parts of Australia in the 1850s. These families consolidated their printing interests in 1968 to form Provincial Newspapers.In 1988, the company was acqu ired by Independent Newspapers of Ireland and changed its...
Sunday, November 24, 2019
Food Law, Food Safety Risk Management The WritePass Journal
Food Law, Food Safety Risk Management Introduction Food Law, Food Safety Risk Management , p. 1). Furthermore, although the food was baked in a bakery in the neighbouring food authority, Elsewhere it will still be appropriate for the enforcement officer in Somewhere Local Authority to investigate this case because this is where the food was actually eaten. Since Mrs Its Disgusting found glass in a scone she purchased from the bakery it is evident that this would be harmful to her health as this is a serious matter which needs to be dealt with accordingly. Under Reg. 6 (1) of the FHR and section 10 of the FSA it is made clear that an enforcement officer authorised under the FSA may serve a notice on the food business operator ordering them to improve their business if they have reason to believe that the business is failing to comply with the Hygiene Regulations. In doing so, the officer will thus be required to; ââ¬Å"State the officers grounds for believing that the food business operator is failing to comply with the regulations; Specify the matters which constitute the food business operators failure to comply; Specify the measures which the food business operator must take in order to secure compliance; and Require the food business operator to take those measures within a certain time periodâ⬠(Reg. 6 (1) (a)-(d)). In deciding if there are reasonable grounds for believing that the food business operator is failing to comply with the regulations the officer would need to enter the premises and take necessary samples of the food being produced. Under Reg. 14 (1) of the FHR officers are permitted to enter the premises of a food business operator whether they are in or outside the authorityââ¬â¢s area. Furthermore, under Reg. 12 the officer will also be permitted to take samples of food or articles so that they can be used as evidence in the event of proceedings. If any samples are taken, the officer will then need to decide whether they should be examined under Reg. 13 and in accordance with their powers under section 9 of the FSA. Regulation EC 178/2002 provides the general traceability provisions which will provided the officer with the ability to trace and follow the food being produced by the baker through all stages of production, processing and distribution (European Commission, 2007, p. 1). As part of the investigation process, it is also necessary for the enforcement officer to send details of the food complaint to; the manufacturer or importer of the food; the bakery where the food was purchased; and the Elsewhere local authority. This is because, the comments provided by the manufacture of the scones and the bakery may be able to establish what caused the problem and an overview of the precautions normally taken will be provided. In addition, they will also be able to demonstrate what steps will be taken in the future to prevent this from happening again. The Elsewhere local authority will also be able to ââ¬Å"provide information on hygiene conditions at the production plant, the precautions taken and how well they usually comply with legal standardsâ⬠(Embridge Borough Council, 2012, p. 1). Once the investigation has been undertaken, it is then up to the officer to decide whether an offence under the FSA has been committed. Since the bakery has rendered food that is injurious to health, it is likely that an offence under section 7 (b) of the FSA will be found. This is because an article appears to have been used as an ingredient in the preparation of the food which had caused Mrs I-D to sustain injuries. In deciding whether the appropriate action shall be a warning letter, formal caution or prosecution, the seriousness of the offence and the steps taken to avoid any future mishaps will need to be considered. Regardless of this, however, if the bakery is able to demonstrate that they had taken all reasonable precautions to avoid problems such as this from occurring then they may be able to put forward the ââ¬Ëdue diligenceââ¬â¢ defense as provided for under section 21 of the FSA. If it can be shown that the person involved in the sale of the scones had acted with due diligence to prevent the commission of an offence from occurring then that person will not be found negligent (Wild and Weinstein, 2010, p. 627). Because of the broad nature of investigations, it is likely that the process will take a number of months since a lot of in-depth information needs to be gathered. This is because unless all of the relevant information is attained, a proper review of the case cannot be mad e and the due diligence defense will not be made out. On completion of the investigation, the officer will be required to write to Mrs Its Discgusting informing of the action that shall be taken. If the matter has been resolved informally during the investigation no further action will be taken and the food business complained of may want Mrs Its Disgustingââ¬â¢s and Mrs IDââ¬â¢s details so that they can send an apology or provide them with compensation. The permission from both ladies will first be needed, however, before any details can be passed on. In deciding what action shall be taken, the officer will need to decide whether the bakery had acted reasonably in order to prevent any risks of contamination and if not a plan of action will need to be devised so that care is taken to ââ¬Å"identify and consider the risks of potential sources of contamination in the surrounding environmentâ⬠(Brennan, 2006, p. 357). Accordingly, suitable controls will need to be developed and implemented so that future contamination is avoided (Sprenger, 2003, p. 229). This will ensure compliance with Regulation 852/2004 which makes it clear that all food business operators must ce rtify the ââ¬Å"hygiene of foodstuffs at all stages of the production process, from primary production up to and including sale to the final consumerâ⬠(Europa, 2009, p. 1) in order to avoid damage to health. Compliance with Regulation 853/2004 must also be certified which lays down the specific hygiene rules relating to the microbiological criteria for foodstuffs. Available Options There a number of different options available for the investigating officer, yet it would be appropriate to serve a notice on the food business ordering them to make necessary changes to the production process in order to avoid a re-occurrence of this problem. This will require the officer to serve a notice on the food business, yet in order to decide what changes need to be made, the officer will be required to interview all those involved with production. Once this has been done, the officer may also want to undertake legal action so that Mrs I-D can make a claim against the food business for breaching their duty of care towards Mrs I-D. In doing so, it will need to be established that the food business did actually owe Mrs I-D a duty of care, that they breached their duty and that the duty caused the harm as in Caparo Industries plc v Dickman [1990] 1 All ER 568. Because Mrs I-D would have been so closely affected by the actions of the food business that they ought to have had her in their contemplation it is clear that they owed her a duty of care. This duty was thus breached by allowing the glass to enter the scone and the glass subsequently caused injury to Mrs I-Dââ¬â¢s gums. As a result, it is evident that the food business shall be liable for negligence and that Mrs I-D should be compensated for the damage. This can be settled out of court but if the food business is un-cooperative; legal action will be the next step. And it will therefore be up to the food business to demonstrate that they acted with due diligence (Atwood and Thompson, 2009, p. 346). References Atwood, B. Thompson, K. and Willett, C. (2009) Food Law, Tottel Publishing, 3rd Edition. Brennan, J. G. (2006) Food Processing Handbook, John Wiley Sons. Elmbridge Borough Council. (2012) Food Complaints; What we can do about unsatisfactory food, [Online] Available: elmbridge.gov.uk/envhealth/food/foodcomplaints.htm [28 December 2012]. European Commission. (2007) General Food Law ââ¬â Traceability, Health and Consumers, [Online] Available: http://ec.europa.eu/food/food/foodlaw/traceability/index_en.htm [29 December, 2012]. Europa. (2009) Food Hygiene, Summaries of EU legislation, [Online] Available: http://europa.eu/legislation_summaries/food_safety/veterinary_checks_and_food_hygiene/f84001_en.htm [29 December 2012]. Food Standards Agency. (2011) Making Every Inspection Count, Internal Monitoring Advice for Local Authority Food and Feed Law Enforcement Team Managers, [Online] Available: food.gov.uk/enforcement/enforcework/ [27 December 2012]. Rochdale Metropolitan Borough Council. (2012) Food, Pests, Pollution and Food, [Online] Available: rochdale.gov.uk/health_and_social_care/food.aspx [27 December 2012]. Sprenger, R. A. (2003) Hygiene for Management, London, Highfield Publications. Wild, C. and Weinstein, S. (2010) Smith Keenanââ¬â¢s English Law: Text and Cases, Longman, 16th Edition.
Thursday, November 21, 2019
World War II Essay Example | Topics and Well Written Essays - 1000 words
World War II - Essay Example This political philosophy as a doctrine of war was contained in his famous book, On War which was adopted as one of the key literature in the Naval War College, the Air War College, the Army War College. Needless to say, Clausewitz military philosophy is central at the US Military schools that even the Marines philosophical manual which is essentially a distillation ofà On War, and the newer Marine Corps Doctrinal Publications contained the philosophical philosophy of Clauswitz about war. Considering this circumstances, and after examination of Pattonââ¬â¢s military career, pronouncements as a soldier, Patton indeed subscribed to political school of thought in military philosophy. In addition, Patton went to military school (Virginia Military Institute and United States Military Academy) whose course syllabus and teachings were peppered with the political philosophy of Clausewitz. Above all, US military during the Second World War already adopted the policy that is consistent to Political Doctrine of war that the military and its war, is an instrument of the state as it advances or protect its national interest. The doctrine holds that war and its soldier is subordinate to the state. It is a rational instrument of a government as it expresses its national policy. According to this doctrine, wars are being waged by state to achieve certain goals and objectives as it advance or protect its interest. This military doctrine holds that war is not to be waged for the sake of waging war or out of vain grandiosity but as an act of self-defense, assertion of national interest or both. Unlike the other military philosophy that viewed war as a bane and a source of misery, such as the cataclysmic philosophy, the political doctrine of war does not necessarily view as intrinsically evil, but rather a rational instrument that a state must be capable of. Consistent with this, political doctrine also presuppose that to become an effective state instrument, costs of war
Wednesday, November 20, 2019
National Labor Relation Act and Employee Rights Essay
National Labor Relation Act and Employee Rights - Essay Example The program will take two weeks of an intense training for the supervisors, during which the supervisors will be trained four hours every day, except for the weekends. Therefore, the training will constitute a ten-day training program, undertaken by the labor professionals and hired legal experts on employment from the labor department and other various professional labor organizations. At the end of the training, the supervisors will be required to undertake a test regarding the training, where only the ones who pass the test will be retained, while the ones who fail will be replaced. The program will also include a regular refresher course, undertaken once every 4 months for a three-day period, where the supervisors will refresh their knowledge on the duties, rights , freedoms and responsibilities of the employees and the employers, while also learning new developments in that area. Under the training program, several employee rights, freedoms, duties, and responsibilities will be covered, to equip the supervisors with the rightful knowledge about the rights of the employees, and, thus, to ensure that they do not interfere into such rights in the future. First, employees have the rights to attempt to form or to form a union in their workplace (Sack, 2010). Therefore, the supervisors will be trained to acknowledge the rights of the employees to establish unions within their workplaces, which will be used as a basis of championing for their rights, while also being as the bargaining vehicles for the employees, through which they can channel their grievances to the employers. The recognition of the fundamental right of the employees to form a union is in line with the basic human rights and the freedom of association and expressions, which no individual should be denied (Emerson, 2009). Therefore, through training the supervisors on the need to recognize and consequently respect the rights and freedoms of the employees to form and engage in union activities, the supervisors will cease to interfere with such freedoms of the employees, which will in turn serve to reduce the negative effects that the organization has felt, such as strikes and demonstrations. Additionally, by allowing the employees to engage in the formation of their own unions, they will be in a position to present their grievances to the employers or the relevant government agencies, which will, in turn, reduce the legal suits filed by the employees to the courts, which are detrimental to the organization, both in damaging its reputation, as well as causing it huge financial burdens (Dannin, 2006). The other fundamental aspect of the training for the supervisors, regarding the employee rights and freedoms, is the right of the employees to join and engage in the activities of a workersââ¬â¢ union, even if it is not recognized by the employer (Sack, 2010). This lesson will be very fundamental, since the employers can interfere with the rights of the employees to engage in u nion activities on the basis that such a union is not recognized by the employer. The fact that the employer does not recognize certain workersââ¬â¢ union does not limit the employee from joining such organizations. This fundamental
Sunday, November 17, 2019
Marketing Management Essay Example | Topics and Well Written Essays - 2500 words - 3
Marketing Management - Essay Example It strengthens the retail distribution and it benefits the retailers in building strong store traffic and enhances the store image. However, over enthusiasm and wrong decisions can prove to be fatal to the brand and may fail to attract the customers. Brands are assets that are difficult to develop, maintain, and adapt. A brand goes beyond the name or a logo or a slogan. It is the customersââ¬â¢ perception of the stimulus when the brand is presented (Berry & Lampo, 2004). Brands are a manufacturerââ¬â¢s promise of quality to consumers. Brands function as insurance policies against the monetary and social/psychological losses facing the consumers when they purchase a product (DelVecchio, 2000). A brand is supposed to reduce risk and enhance the confidence of the consumer when he purchases a product. A consumer believes that when a company has undertaken to invest in a brand, the product would not be of inferior quality. Since they lack personal experience with the product, they go by the reputation of the brand name. It provides the customers with both observable and unobservable product attributes, reduces their anxiety and simplifies the shopping process (Srinivasan & Till, 2002). Brands names affect consumersââ¬â¢ perc eption about the product attributes in different ways. Brands reduce the perceived risks and the search cost for the consumers (Kayman & Arasli, 2007). When discussing about corporate brands, Aaker (2004), contends that brand plays the role of an endorser as in the case of Courtyard (by Marriott), MSN (by Microsoft), or Lion King (by Disney). The brand adds credibility to the products that reassures the buyer, especially when a new technology is involved. Corporate brands communicate the service quality as in the case of the Starwood brand which endorses several hotel chains ââ¬â Westin, Sheraton, and St. Regis. In the hospitality industry brand owners can charge a premium price over rivals, they can maintain market share over rivals
Friday, November 15, 2019
The Lifespan Perspective For Social Work Practice Social Work Essay
The Lifespan Perspective For Social Work Practice Social Work Essay The field of developmental psychology is the scientific study of age-related changes in behaviour, thinking, emotion, and personality. (Bee and Boyd, 2002, p3). This assignment will concentrate on the early years area of the lifespan, which ranges from pre-birth to 3 years of age. During the early years, children start to develop physically as they begin to crawl, grasp and walk. Children also start to have self-determination as they begin to make choices themselves and they start to develop their vocabulary and have simple conversations with others. Additionally, children develop socially as they form attachments with their care giver and other important faces they recognise. In social work practice, it is important to understand that theories relating to lifespan development should not be used as a solid guide when viewing behaviour, as they do not take into account all aspects of an individuals life, such as environmental and social factors, and not everybody lives a text-book lif e. (Walker and Crawford, 2010). Theories are an attempt to explain something to give us an understanding and make sense of problems. (Thompson, 2000; page 20). When working with young children, it is important to understand the various stages of development so that we, as social workers can identify achievements being made; such as when a child takes their first step, or when they say their first word. Theories regarding lifespan development are based around normal development and can help social workers determine how much progress a child is making in terms of development. (Walker and Crawford, 2010). Social workers must make sure that when working with young children they take into account their race and culture, and what impact these might have on their development. They must also take a holistic approach when trying to gain an understanding of a child, so that not only can say learn what has happened during the childs life, they can also say why it happened and see the child as an individual. (Walker and Crawford, 2010). It is important to keep in mind that even a tiny baby is a person. Holistic development sees the child in the round, as a whole person physically, emotionally, intellectually, socially, morally, culturally and spirituality. (Meggitt, 2006; page 1). Following the death of Victoria Climbià ©, Lord Laming was required to update the arrangements for child safe guarding to prevent future tragedies occurring. The Children Act 2004, was a major reform and it brought along different policies to safeguard children, such as Every Child Matters: Change for Children. (DfES, 2004). Every Child Matters was also reformed in 2009, following the death of Peter Connelly. Also, framework for Birth to Three Matters (DfES, 2002), has been published to support professionals who work with young children and families and recognises the nature of human development. Within psychology, there are 5 different approaches that can be taken when looking at lifespan development. These 5 approaches are biological, humanistic, cognitive, behaviourist and psychodynamic. These psychological perspectives are backed up by various theories, but it is very important to remember that theories are not always true as they do not take into consideration environmental and social factors that could affect an individuals development. This does not mean that theories cannot be used to analyse behaviour and development within individuals, but it should be remembered that all theories do have criticisms when they are applied and used in social work practice. The first theory which is going to be looked at regarding early years development is Eriksons psychosocial stages of development. (Beckett and Taylor, 2010). The first stage of development is Trust versus Mistrust; this stage forms the foundation of trust a child has with their caregiver. The more consistent the care is that they receive the better trust that the child will have and they will become confident and will feel secure in their environment. However, if this stage is not completed successfully, then the child will not feel secure or confident, and may not have a lot of trust in their caregiver, which can result in a number of problems, such as anxiety and insecurities about others. (Erikson, 1995). The second stage of development is Autonomy versus Shame and Doubt; this stage shows a child starting to assert themselves and become independent, for example, picking what they want to watch, what toys they want to play with, or what they want to eat etc. Children need to be supported in this stage so that they know what they are doing is correct and become more confident in making their own decisions, otherwise if they are criticised too much, they might start to feel dependent upon others, and may doubt their ability to make their own choices. (Erikson, 1995). In social work practice, this theory could be used to investigate any underlying issues between a child and their parent. Erikson states that if a stage is not completed successfully, it is harder to complete following stages of development and achieve the positive outcomes. (Beckett and Taylor, 2010). This theory gives social workers an overview of how a child should be progressing and what their capabilities should be. However, this theory does not take into consideration children who have disabilities or who come from different ethnic backgrounds. A child with a certain disability may not be able to make their own choices from such a young age, no matter how simply they are, or children from different cultures will have different upbringings compared to children from other cultures. John Bowlby was a main psychologist who studied children. In particular he looked at attachment between a child and caregiver. He believed that relationships at a young age are vital because any failings in relationships in childhood would shape the development of a childs personality. He also believed that attachment is an innate act, and children want to form an attachment with their mothers and mothers want to be close to their children so that they can protect them. Prolonged separation from the mother is known as maternal deprivation, and this is a major cause of delinquent behaviour and mental health concerns. (Walker and Crawford, 2010). Social workers can use theory when in practice to see how a child responds to their mother or father. For example, if a child is in a care and has contact with his/her mother twice a week, the social worker should look to see who interacts with who first, who runs to who, what is the proximity like and body language etc. All of these actions will allow the social worker to determine whether something is wrong. If the mother runs to her child, why is the child not running to her mother? Does the child not feel attached? Has something happened which needs to be looked into? However, Bowlbys theory does not take into account fathers being the attachment figure as they may be a single parent. Also, social workers need to work in a non-discriminatory manner and remember that in some families, such as Asian families, within a household it is not just the immediate family who live there, it is also the wider family. A member of the wider family could be the main caregiver, so this needs to be taken into consideration when starting to work with a child from this type of family. (Walker and Crawford, 2010). Mary Ainsworth adapted Bowlbys attachment theory by carrying out her own experiment on children and their caregiver so that different attachment styles between a child and the caregiver could be observed. The Strange Situation recognised four different attachment types; secure, anxious-avoidant, anxious-ambivalent and disorganised attachment. (Ainsworth et all., 1978). The experiment took place in a small room with a one way mirror so that the child could easily be observed. Throughout the experiment, the child would be left with their caregiver for some time before a stranger entered and the caregiver leaves, and then the child would be left completely alone for a short period of time before the stranger and caregiver return and so forth. The attachment type that the child would have would be dependent on their reactions to the events that happened in the experiment upset, crying, anxious, scared, happy, distressed etc.). For example, a child who has an ambivalent-attachment would have shown no signs of distress when their caregiver left the room, but they would have avoided the stranger when they entered the room. When the caregiver returns after leaving the child alone with the stranger, the child would approach them, but may also push them away to show that they are upset. (Simply Psychology, 2008). In social work, this theory could be used to view the attachment between a child and their caregiver. Positive attachment could result in intervention not being needed by social workers. However, negative attachment could prove that earlier intervention is needed as there is an underlying reason as to why the child is not forming an attachment with their caregiver. This theory should be used very carefully in practice as some children are more independent than others, and it does not take into account cultural differences and disabilities. For example, children who have Autism Spectrum Disorder (ASD), especially on the higher end of the autistic spectrum, find it very difficult to display feelings and show affection. This does not mean that they have not formed an attachment with their caregiver, they are more than able to, but it is how they display their attachment type which can make them appear unattached. During the mid-1980s, researchers started to observe children with ASD in the Strange Situation. Results show that 50% of the children formed a secure attachment with their caregiver. Despite this figure being low compared to children who do not have ASD, it is very impressive and proves that children with ASD can form attachments. However, when it came to the part where the caregiver returned to their child, the children acted differently compared to other children. For example, they did not initiate contact or appear to be happy. (Oppenheim et al., 2008). The knowledge of development and attachment theories is important in social work, as these theories will help a social worker carry out assessments on a family with young children. When carrying out an assessment, it has to be done under the Common Assessment Framework, which aims to identify the following; how well the parents or carers can support their childs developmental needs, and how they respond and meet their needs; and what impact does the environment and the wider family have on a childs development. (DfES, 2006). John Bowlbys attachment theory gives an overview of the different attachment types and it allows social workers to assess and judge the quality of a relationship, and this can help as the social worker will know when to intervene, and if necessary, remove a child from a family unit. (Walker and Crawford, 2010). Under section 17 of the Children Act 1989, local authorities have a responsibility to safeguard and promote the safety and welfare of children who are in need. (Legislation.Gov, 2012). When working with children in need, a social worker will need to carry out an assessment under the Framework for the Assessment of Children in Need. (Department of Health, 2000). Tied within this assessment, is another assessment regarding the developmental needs of a child. It covers several areas of development; health, education, identity, family and social relations, emotional and behavioural development and self-care skills. According to Parker and Bradley, children need to reach these developmental needs to achieve a healthy adulthood. (Parker and Bradley, 2007). By using anti-discriminatory and anti-oppressive practice in social work, it allows social workers to challenge their own beliefs and values while considering others. The Every Child Matters: Change for Children policy has 5 outcomes which are considered to be the most important to children and young people; be healthy, stay safe, enjoy and achieve, make a positive contribution, and achieve economic well-being. The policy wants children and young people to be safe from bullying and discrimination. (Crawford, 2006; page 16). With regards to lifespan development theories; anti-discriminatory practice and anti-oppressive practice are used in social work because these theories can be applied to all cultural and class backgrounds. The majority of the theories were based around white middle-classed children and parents when experiments were carried out, but by no means does this mean that they cannot be applied to different cultures. In conclusion, if knowledge of lifespan development and various theories are used correctly and appropriately in social work practice, then this could give social workers a clear indication of when a child is not developing at the usual rate, and intervention can take place at the earliest possible moment, to ensure that the safety and welfare of the child is met. The advantages and disadvantages of viewing behaviour through lifespan perspectives seem to weigh each other out in relation to social practice, however, it should be remembered that the studies are theories, and are not based on solid facts, so they should only be used in practice as guidance. Word Count: 2,175
Tuesday, November 12, 2019
Influence of Advertising
Terese Kruszka Beth Lewis How Advertising Influences Us 1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming out with high fiber cereal would be more brands would come out with other cereals with other nutrients that our bodies could use. Some other brands have cereals high in calcium which some people think it is just as good as high fiber. A disadvantage would be that all the brands are constantly trying to out do each other, by making their cereals much healthier and needed in consumers diets. 2. The spillover benefits of advertising are when people who have useful information that failed to reach people who need it because producers could not change a price to cover the costs. 3. Some of the ways free marketing competition in advertising benefits consumers is by reducing the cost of the ads. Calfee advertisement is regulated by the FTC who encourage his ads and make it perfectly legal. 4. The tone of this article is that Calfee is proving his advertisement is a huge success. He also proves that throughout the years he has been successful by informing people on what the effects may be from using the products. Calfee has information and facts of each point he tries to get across in the article.
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